> ## Knowledge Base Index
> Fetch the complete knowledge base index at: https://help.printoteca.ro/sitemap.xml
> Use this file to discover available pages before exploring further.
> Pure-Markdown content can be obtained by appending a '.md' suffix to the content URLs listed in the sitemap (without the trailing slash).

# Configure your POD brand

On the new Printoteca.ro platform, the **Brands** section allows you to configure and manage one or more brands, ensuring a personalized and consistent experience for your customers. Here's what you can do in this section:

## 1. Configure Custom Labels

In the Brands section, you can add custom labels for your products. This process is detailed step-by-step in our guide, which you can consult [here](https://help.printoteca.ro/ro/article/adauga-etichete-personalizate-hainelor-tale-1svwbsf/). Custom labels are an excellent way to define and highlight your brand, offering customers a unique and distinctive experience. 

## 2. Customize the Packing Slip

In the Brands section, you can customize the Packing Slip that accompanies every order. You have the option to include:
- A thank-you message for the customer.
- Your brand's story.
- Contact details, such as email address and phone number.
- Links to your social media profiles to facilitate customer connection.

## 3. Ship Orders with a Personalized Packing Slip

All orders associated with a specific brand will be shipped from Printoteca with the Packing Slip you configured. This slip will be printed and included in the package, ensuring every customer receives a complete brand experience, even in small details like packaging.

This feature enables you to efficiently manage your visual identity and communication with customers, contributing to a strong and consistent brand image.

![](https://storage.crisp.chat/users/helpdesk/website/425f0c8055394400/screenshot-2024-08-20-at-16425_seo0nu.png)

---

# Step by step: setting up a brand

**Account → Brands → Add new brand.**

1. **Enter the name of your brand.**
2. **Upload your brand logo.**
3. Click **Create** to finalise the brand setup.
4. **Select your brand colour** — this is the colour used on the packing slips.

## The Packing slip tab

Move to the **Packing slip** tab, set your template, and save it.

## The Labels tab

Switch to the **Labels** tab and upload your label. The label is applied by **heat transfer (DTF transfer)** **inside the garment's neck**. Labels printed directly on the fabric (DTG) are no longer offered — heat transfer is the only method in the current flow, because it holds contrast and durability better at label size.

For each label:

- **Give it a descriptive name.**
  > We recommend putting **"dark"** or **"white"** in the name. Labels have no preview when you're configuring a product, so the name is the only way to tell them apart — and picking the wrong one means a white label on a white garment.
- Upload more labels if required. **You can use as many labels as you need.**

Once your brand is set up, its labels become selectable when you configure a product.

> **Which products can take a label:** neck labels are available on **garments** — t-shirts, hoodies and sweats, jackets and gilets, trousers and joggers, shirts and overshirts, dresses, kids' and baby items. They are not available on accessories and items with no neck: caps, beanies, hats, tote and duffle bags, aprons, pencil cases. On those products the label option does not appear in the configurator.

---

**See also:** [Create a product](https://help.printoteca.ro/en/) · [Using the product designer](https://help.printoteca.ro/en/)